Kemptthal, Switzerland, June 22, 2022 - With the return of warm temperatures, the smell of barbecue is back in the air. Just in time for the start of this year's barbecue season, Planted is launching an innovation on the market: with the new planted.chicken barbecue skewers, the classic barbecue skewer is now available in a plant-based version - for anyone who wants to reduce their meat consumption at the BBQ without compromising on taste.

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Ready marinated kebabs: From the package directly on the grill and ready in just 2-3 minutes

Planted stands for transparency, which is why the new planted.chicken barbecue skewers consist of only four natural ingredients: Water, pea protein, pea fiber and rapeseed oil. They also boast sufficient vitamin B12 and a high protein content. Like the other products from Planted , the planted.chicken barbecue skewers contain no flavorings or preservatives, other additives, soy, gluten or lactose. To ensure that the ready-to-grill skewers are particularly succulent, they can simply be placed directly from the pack onto the grill for a maximum of two to three minutes and the plant-based barbecue menu is ready. The typical BBQ flavour is provided by a lemon-herb marinade, which harmonizes perfectly with the smoky aroma of the barbecue: Refreshing lemon juice in combination with oregano and rosemary gives the skewers a delicious spiciness, while chili and paprika go perfectly with plant-based proteins and refine their flavors.

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Meat from plants: Unique fiber structure for the perfect grilled pleasure

Planted produces the planted.chicken barbecue skewers from alternative proteins, focusing on the perfect bite. Inspired by Natur, the company is pioneering a new biostructuring approach. "Juicy, tender meat combined with a herb marinade makes the summer barbecue experience unique. This is now also possible with our plant-based meat," says Judith Wemmer, responsible for product development at Planted, adding: "Thanks to our innovative production process, we can simply skip the animal and convert peas directly into fibrous meat instead. This allows us to reduceCO2e emissions by 74%, but enjoy the barbecue at home or in the park just as much."

Following the success of the existing products planted.chicken,planted.schnitzel, planted.pulled and planted.kebab, the new planted.chicken barbecue skewers are the perfect addition to the Planted.

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Switzerland-wide "Taste will Save us" BBQ campaign

To increase our positive impact on the planet, everyone needs to pull together, and the way to address everyone is to produce the best tasting food. The only way to give up animal meat is to create an alternative to eating it - and the delicious taste of Planted offers just that. Taste becomes the brand's North Star - "Taste will Save us." The first campaign under this new brand platform is all about the, traditionally very meaty, summer barbecue. The campaign was launched nationally in Switzerland this week on digital channels such as Instagram, Facebook and Youtube. In addition, a megaposter at Basel train station as well as poster placements and hanging boxes in streetcars are attracting attention and inspiring the next barbecue.

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Availability

The planted.chicken barbecue skewers are available now and while stocks last at Coop and Migros stores throughout Switzerland. The planted.chicken barbecue skewers can also be ordered quickly and easily from the Planted online store at https://www.eatplanted.com/.

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More information

For more information about the company, products and photos, please contact us at [email protected]

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