Planted is making a name for itself. Following the success of the vegan chicken substitute made from pea protein in Switzerland and Germany, new communication measures have now been published.

"#TastyRevolution is always what you make of it," Sabrina Balestra, Head of Brand & Marketing at Planted, is quoted as saying. "And we just do. With an approach that gives pleasure, from which one gladly takes a second helping, and which makes one hungry for more."

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Click here for the article in German.